Video Exclusive: Ruth Lyon – Fast Food | NARC. | Reliably Informed | Music and Creative Arts News for Newcastle and the North East

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Soulful ‘baroque-pop’ singer-songwriter Ruth Lyon drops her latest single, Fast Food via Pink Lane Records. 

The single is a cool and confident number with a dance-inducing groove and a chorus as addictive as fast food itself. It is accompanied by a rather fun and creative video that sees Ruth switching between various lockdown-inspired alter egos.

We’re delighted to be given an exclusive look at the video, which Ruth – who is set to perform at the BBC Introducing stage at Latitude Festival on 25th July & Alphabetti Theatre on 31st July – tells us more about below… 

“Over the last year, I morphed into these strange characters taking on different personas, discovering my green fingers in my backyard, delving into DIY, spending a huge amount of time in the bath and getting all dressed up just to drink pink fizz on my couch covered in takeaway boxes. I think everyone did right?! For me it has been fantastic to have that space to do what I want…no pressure. It’s the kind of tune you want to bop to but it’s also about unlearning the societal pressures of how we portray our fake, perfect lives on social media and warped beauty standards. I loved making the video in my living room bringing all these characters to life and generally getting a bit weird! There’s so much beauty and creativity in imperfection and I just want to celebrate that. 

There were so many great moments when filming the video with my good pals Craig (Underground photo), Tommy Evans and my long suffering partner Conrad Bird – we are still finding chocolate sauce and sprinkles in our living room! Setting the fire alarms off with all the sparklers, getting huge amounts of chocolate sauce in my eyes, chugging back the martini prop not realising it was neat gin, Tommy standing over me pouring water all over me and having to have about 6 showers in one day! It’s also the first time in a decade probably that I have straightened my hair so that was weird! That particular character was who I wanted to be when I was about 11. I spectacularly failed to resemble anything like that at the time, dressed head to toe in car boot sale finds and a huge mop of frizzy hair but it was nice playing dress up for a day! 11 year old me would definitely approve! I loved getting creative with the costumes, the make up and the food! I think you gotta get messy once in a while – I ate all of it btw living off left over take out for days! Best week ever, much like the song suggests. Lastly, there is a tiny guest diva called Django in the video which you need to watch out for. He is 100% the star, I was merely a supporting role!”

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