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SUNDERLAND Music City is to unveil its strategy to transform and expand the region’s musical economy at The Fire Station on Tuesday 21st January
Sunderland Music City is set to boost engagement with and investment in the area’s music scene by identifying key opportunities for growth and development. Their new strategy, which is approved by the Music City Advisory Board, is based on months of extensive research and will outline recommended steps that the can take to boost its music scene and support job creation, talent development, and economic and artistic growth across the region.
The new plan will be officially unveiled at a free-entry event at The Fire Station on Tuesday 21st January. Growth Lab: The Sunderland Music City Strategy will see a panel of industry experts, hosted by Sunderland Music City Music Officer Frankie Francis and including Mercury Prize nominee David Brewis (Field Music) and Carly Davidson (tour manager for The Last Dinner Party and Foals), dig into what it takes to help music-based businesses thrive and discuss key takeaways from the Sunderland Music City Strategy. The panel will also discuss the core pillars of the Sunderland Music Strategy and discuss how the framework will guide, inspire and grow the regional music economy and the next generation of music talent on Wearside.
The event takes place between 3pm and 6pm and is open to all, including businesses, members of the public and anyone with an interest in music. Tickets are available here.
