NEWS: Pineapple Black launches PBVArts | NARC. | Reliably Informed | Music and Creative Arts News for Newcastle and the North East

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Image: White House by Mitchel Proctor

The world of online art exhibitions are by no means a new thing, but innovation in the field of virtual spaces is coming on leaps and bounds, and it’s vital for arts-based businesses to adapt.

Teesside-based virtual gallery Dovetail Joints have worked alongside Middlesbrough art space Pineapple Black to launch a new extension to their versatile art space. PBVArts will be a virtual rendition of their gallery space which viewers and interact with their programme of work. They’ll be launching the space on Friday 5th February with the first UK exhibition in almost a decade from photographer and filmmaker Mitchel Proctor. His collection, entitled planes, is an in-depth look into the cohabitation of humans and their environment, drawing on Proctor’s time spent in the US.

It’s an exciting chapter for Pineapple Black and for us as curators. Over the last year we’ve not been able to do what we love doing.” Says Stephen Irving, Pineapple Black’s co-director. “This new venture is great because it means we can get back to curating shows and working with artists again. It allows us to explore new and fantastical ideas that would not be possible in reality. And when we can get back to hosting physical exhibitions – this will serve as an excellent extension of our programme.”

As Dovetail Joints’ director Connor Clements puts it: “The creative possibilities available in the virtual medium far exceed what could ever exist IRL. It really extends the limits of what a gallery can be,” and for businesses like Pineapple Black to embrace such routes to their audience will ensure they will not just survive, but thrive.

planes by Mitchel Proctor opens on Friday 5th February via PBVArts

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