Focus: Dilutey Juice | NARC. | Reliably Informed | Music and Creative Arts News for Newcastle and the North East

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Photo by Alice Moulding

Who are you and where are you from?
We are DILUTEY JUICE and we’re from Newcastle, Durham and Sunderland.

What is it you do?
The long answer…Bit of this, bit of that. If you ask your mam, she’d probably say orange and pineapple. Your uncle probably knows we f*** with apple and blackcurrant and maybe even a bit of pink grapefruit. Ask your dog though and they know we slam outright double concentrate Vimto. The short answer: an onslaught of intense brass and drums to get your body moving. 

How long have you been doing it?
We’ve been together for just over a year. We made the band as a response to the Covid pandemic because we were tired of not playing music and having our jobs stripped away from us. Thomas previously played with Ben in Neo-Soul outfit Portraits and introduced him to Lewis and Billy from their previous brass endeavour “Jazz in my pants”. The idea was to go busking and take some mental Afro-beat out to the general public once lockdown rules were relaxed just to spread some joy and get some money in the process. We got such a huge response so we decided to do a little busking tour and from the success of that, have since kept being booked for gigs, including 3 headline shows at Little Buildings and The Sage Gateshead to supporting Too Many Zoos, Nubiyan Twist, K.O.G and one with Craig Charles coming up in September. We never thought this would last longer than that first summer in 2020, but seeing such an incredible response in such a short time has given us the motivation to properly give this a go. 

What inspires you?
Music of Black origin.

Tell us about your music.
We take inspiration from 90’s Dance, Afro-beat, Rave, Soul, Metal, various Latin traditions, and amalgamate it all into a fast tempo, high octane debacle. We’ve never been in a project that has just been created solely to make the audience go absolutely radge. So as long as it fits that criteria, we’ll play it.

The initial idea with this band was to make the biggest noise and highest energy set we could so that when people walked past in the street we could grab and hold everyone’s attention. In the early days, we played completely unplugged and got really good at it, so now that we actually have gigs where we’re mic’d up and playing through sound systems we have this massive sound that kicks you in the teeth and the people love it. Our whole ethos is about being loud, proud, and absolutely unashamedly yourself. The more we lean into that the more people seem to engage with us and we’re really happy to be pioneering the brass boyband genre™.

What have you got coming up in the future?
We have our debut single, Get Large, that came out on the 27th and we’ll have a video for it coming very soon. Gig-wise, we’re set to play a Stone’s Throw festival in North Shields/Tynemouth on May 28th so we’re really looking forward to bringing in the summer season with that. 

Where can people find out more about you?
https://www.facebook.com/DILUTEYJUICE
https://www.instagram.com/diluteyjuice/

Artwork by Ryan Dovenor

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