News: Show Up Club x Wylam Brewery Launch IWD Silent Disco & Limited Can

Show Up Club have teamed up with Wylam Brewery for a limited‑edition International Women’s Day can, putting real women from their community front and centre in a space that’s usually male‑led. Shot by LM Visuals NE and designed by Georgia Nichol, the artwork features Show Up Club members and staff rather than models, keeping the collaboration proudly female‑led from start to finish. The cans land on 6th March via Wylam and select independents, with the launch marked by a two‑hour silent disco in central Newcastle on Saturday 7th March. Guests will receive a can of the limited-edition release along with exclusive Show Up Club merchandise as part of their ticket. Tickets for the event can be booked here.

Founder of Show Up Club, Claire Goodliff, said, “It was important to us that the women on the can were real. These are the women who show up every week – in trainers, in workwear, in whatever version of themselves they arrive in that day. This collaboration is about visibility. It’s about seeing women represented clearly and confidently, not as a side note but as part of the story.”

Harry Vaulkhard, Director of Vaulkhard Group, adds, “We’re delighted that we’ve pulled off this collaboration between Show Up Club and Wylam Brewery. It brings together two North East grown firms who share the same ideals and desires, with quality and innovation at our core. For us, it’s also about recognising the women who are such a vital part of our community and creating something that reflects that.”