TRACK REVIEW: Igg – Hustle Culture EP

Igg says he makes ‘meta boom rap’ which is apparently characterised by dense drums, layers and layers of vocals and samples, found sounds and abstract lyrical themes. The Blyth rapper sets out his, erm, hustle on the title track of his Hustle Culture EP, where the layered rhyming gives the aural illusion of a number of vocalists, set to a loosely dramatic bass-driven beat.

Elsewhere, the alt. rap of Power, Strength, Energy & Abundance will bring to mind Richmond’s Ceiling Demons without veering too far from the classic 90s influences the vocal layering evokes (think Wu Tang Clan and Cypress Hill), while on Kill Switch (faster, darker) and I Am Building Igg really lets loose with the vocal experimenting.

Released: 09.05.25