Narc. Magazine Online
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James Hattersley discovers catchy choruses and self-referential humour on The Blytons’ new track
Not to set expectations too high or anything, but The Blytons’ I Think The World Of You has one of the catchiest choruses I’ve heard in a while. An ode to the pitfalls of our social media, quick fix, one hour photo, instant oatmeal society, the song takes aim at online dating and the authenticity and fleetingness of those ‘connections’.
Running at 2.37, there’s a bit of meta self-referential humour as the song is over before it even begins (like my dates at uni). The hodge podge of instruments thrown together; aggressively happy ukulele and over-the-top mariachi trumpets are akin to swiping right so frantically that you are saddled with a stub for a thumb. Don’t swipe left.
