TRACK REVIEW: Max Gavins – £WORLD

Opening with a scratchy, whirling organ, which sounds increasingly ominous as the track progresses, Gateshead-based rapper, songwriter and producer Max Gavins’ new single may be named after the bargain shop that gave 16-year old Max his first job, but there’s nothing cheap about it.

Max’s even, rhythmic flow is crystal clear as he veers between subtle nods to his increasing acclaim as an artist (even dropping hints about a future album in the works), the cost of living crisis, and the economic depravity suffered by so many in the country right now. At under three minutes it doesn’t outstay its welcome; a short, sharp shock to the system, leaving the listener with the menacing blast it started with.