Interview: False Advertising | NARC. | Reliably Informed | Music and Creative Arts News for Newcastle and the North East

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Manchester-based slacker-rock trio, False Advertising have spent the past three years UK making a name for themselves on the UK music scene with their chaotic live shows and self-made releases. This past year the band have reaped the rewards of their efforts with a full page feature in the NME, The Cure’s Robert Smith personally inviting them to play his own Meltdown festival, Steve Lamacq praising their SXSW set, Everything Everything endorsing them as “their favourite new band” and guitarist Jen Hingley being voted 8th ‘Best New Guitarist In The World’ by Total Guitar. The band will be performing at Track’s Last Train Home festival on Saturday 7th September so we fired across a few questions to Jen to find out more about them.
 
How would you describe your sound?
We do our best to take all the things that excite us about music (admittedly alternative rock music mostly) and combine them into something that somehow sounds like us. Imagine the heady fuzz guitar of The Smashing Pumpkins mixed with the vocal hooks of Weezer, with the volume of Hell is For Heroes or something like that. We are into loads of different things and hopefully that comes across when you hear us.
 
What is your music about?
We have two vocalists in the band so sing with a bit of a split personality. My songs are often about things that have happened that have frustrated me – or people’s conceptions about what I should or shouldn’t be doing, which are annoyingly numerous. Chris tends to be more politically minded when he sings, and often talks about injustices on a broader basis. I think everything we do is more or less about us trying to make sense of the world in various ways.

What can people expect from your live show?
You have to like loud energetic music to like it.. It’s cathartic, it’s inclusive, there’s minimal fuss. It’s hopefully fun but also an opportunity to scream and shout, if you’re into that.

If you could pick your dream festival line up, who would you have on it?
Hmmmmmm.. speaking for myself. It would be a city festival (camping is rubbish) in loads of small and medium sized venues. Girl Band and Bjork would headline, then Sleater Kinney (with Janet Weiss back on Drums), followed by us, Employed to Serve, Jamie Lenman, Gouge Away, Part Chimp, Smash Mouth, Raketkanon and Bon Iver. Thom Yorke would also do a surprise DJ / piano set.

Who are your highlights on the Last Train Home line up?
We’re big fans of She Drew the Gun, Pigs x7, Yowl and Dead Naked Hippies and are very much looking forward to checking out some of the folks that we’re not so familiar with. It’s gonna be fun!

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