Focus: Sam French | NARC. | Reliably Informed | Music and Creative Arts News for Newcastle and the North East

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Who are you and where are you from?
I’m Sam from Sunderland, although to the dismay of half of my family (and often myself), I’m a Newcastle fan.

What is it you do?
I’m an indie-pop solo artist & producer often working remotely to help further artist’s ideas into fully-fledged songs, which is incredibly rewarding and fulfilling.

How long have you been doing it?
It’s tough to say! Music has always been the centre point of my life, I started playing drums when I was 4, soon after I picked up guitar, then I first installed Ableton Live and made a terrible ‘song’ at 14. I’d say I’ve always played music and started learning production 6 years ago.

What inspires you?
To be a bit cliche, inspiration is everywhere if you look close enough. I find listening to artists I love like Jeff Buckley, Khalid or Thundercat always reinforces my passion for music and the journey towards mastering the craft. At times I think it takes breaking the monotonous cycle of day-to-day life to think outside of your normal self, travelling and reading really opens my mind to new ideas and thoughts that wouldn’t be possible otherwise. Despite that, I wrote most of the songs I have today in my head whilst working in a supermarket, since the creative part of my brain wasn’t engaged while working, I often used that time to think of what I’d record when I got home.

Tell us about your music.
My music comes from a large pool of influences, growing up I loved rock and metal yet also listened to plenty of 90s dance, indie and rap. I think having this range of musical influences has allowed me to take elements from different genres I love. I never thought I’d be a solo artist, I was the guy that never sang at concerts, in the house or anywhere. It dawned upon me that I either had to rely on others for the rest of my life or just take the step to do it myself, I’m glad I did because it’s opened up possibilities in terms of my career and creatively that wouldn’t have been possible without overcoming that fear. If anyone is on the fence about releasing music, take the time to refine your craft then do it! Even if it isn’t commercially successful, it’s a freeing and powerful creative experience.

What have you got coming up in the future?
My second single ‘Fade’ is out on September 24th which I’m excited about! I’ve also been working on a single with my brother who lives in South Korea, that should be out soon which will be great, he was and is a huge inspiration and reason I’m into music in the first place, we used to play music together every day and we haven’t seen each other for nearly two years due to the pandemic so this for us is the best way to express how that feels. I’ve also been fortunate enough to work with some great artists on the production side who should have news on releases in their own right really soon, I’m slowly but surely building up a nice portfolio of work I’m proud of.

Where can people find out more about you?
My Instagram is @samfrenchmusic and if you want to see my day-to-day goings-on and music rambles, I’d definitely suggest following me on there, I’m always open for a chat. My website is if you want a more formal look. Otherwise, I’m on Youtube, Spotify and all of the usual platforms.

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