Karl Robson isn’t your average 22 year old student, as over the last 6 months, this young gentleman has displayed immense entrepreneurial spirit in getting new record label Override Records off the ground and running.
Launched officially on Monday 5th September, the journey has been a fast one, but made all the more impressive by its swift rise. From catching a band live, to becoming their manager within weeks, Robson has shown a willingness to seize opportunities. That band in question was Drop Off Zone, and they’re joined by Jenny Mortimer and Dylan Abbass on the fledgling label, which aims to challenge “normal” contracts in the music industry, offering higher percentages to artists and requiring donations to charities to ensure that social goals are embedded within their business values at each point.
This will be the first social enterprise record label in the North of England, hopefully the beginning of a new wave of fairer music. Boasting help from the likes of Loft Studios, Gateshead Academy Of Sound, Social Enterprise Acumen, Project North East, Northumbria University and Canny Milkshakes, the brand new venture has very exciting times ahead. With first single Cigarettes On The Moon available for pre-purchase on Monday 19th September and an EP from Drop Off Zone to follow, these upstarts are ones to look out for.